Technology is quickly becoming the great differentiator in the crowded vacation rental home market. “We’re a tech company at our core,” says Cliff Johnson, co-founder of the full service vacation rental company Vacasa. “Without our proprietary technology, we couldn’t scale our business the way that we are.”

The Portland, Oregon–based startup says its dynamic pricing system guarantees homeowners they’ll make more money with Vacasa than any other platform, including Airbnb.

Johnson explains that Vacasa’s newly revamped pricing software considers hundreds of real-time data points for its 5,200 rental properties in 17 US states and 10 countries including Italy, Spain, France, Chile, Costa Rica and Belize, with plans to enter South Africa.

Vacasa looks at factors such as location, home size, and market rates, as well as local events, like wine or film festivals, that can trigger demand for a particular property.

Read the full article at Yahoo Finance.

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